We integrate shopper insights with digital medium to create indelible On-Ground and In-Store Shopper / Customer experiences.
We are a full service Retail Design, Digital and Shopper Marketing agency.
We help brands and retailers connect with shoppers in their "Path to Purchase".
Led by Shopper Insights we deliver path breaking design solutions at point of sale.
Our strength lies in our 360 degree approach starting from creative excellence, ideation,
technology innovation, to execution and integrating them into a compelling & unified marketing story to catapult your brand.
We also integrate experiential technology like Augmented Reality, QR Codes, RFID & sensor based technology to create world class
in-store and on-ground customer and shopper experiences.
Interested to know more. Let's explore how we can help you connect with your Shopper's Path to Purchase.
Head of Business
Head of Strategy
At FireArc "PRIDE" forms the base of our value system. We believe that PRIDE
is a sense of one's own dignity and value.
We take responsibility in delivering results for our clients. We believe in doing the right things in a responsible manner to achieve the desired result.
Ideation is the core of our services & solutions. No one understands your business better than you but we specialize in portraying your business ideas in our special creative way.
Design Excellence is our sole mantra. Our designs are innovative but practical. With decades of operational experience behind us we know what it takes for a design to work & succeed.
Ethics is one of foremost value that we never let go.
We abide by a very strict code of conduct and as your marketing partners we maintain highest level of confidentiality & integrity.
Retail & Exhibit Design
Retail Design : Retail Design is the foundation stone towards creating a retail brand. We understand that a retail brand is different from a product brand.
It's a promise conveyed to shoppers/ customers by everything they observe. It encompasses thoughts, feelings,
associations and expectations a shopper/customer experiences when exposed to it.
Our team of design experts believe that retail design is not just one discipline but a combination of
many design disciplines like Space and Architectural Design, Graphic Design, Industrial Design and Product Design.
We believe that a good retail design should help in telling the brand story better & make way for easy & comfortable shopping experience.
Exhibit Design : We have a visitor and brand centric approach to Exhibit Design. The design should be in line with brand communication and exuberate the core values of the brand and specific communication if any .Our Exhibition Design Services Include:- Concept | Design (3D Elevations) | layout, Elevation and Service Drawings | Fabrication and Lighting | Maintenance
We believe that the core of Shopper Marketing is Shopper Insights. We lay the foundation of our discussions and solution on insights and behavior.
We have spent hours in observing humans as shoppers from different regions across different formats with child like enthusiasm and brainstormed in
studio how we can make their life easy.
In our solutions we prepare a heady concoction of brand communication and shopper's visual association with the brand cues.
With our experience of over 13 years in the industry we ensure that our solutions are not only just talked about and
seen but help connect the brand with the shopper.
Designing a brand is like creating and nurturing a baby, giving him the intrinsic nature and character.
We design the looks and associated attributes of the brand ,taking care how the brand looks different in this hugely competitive world
We decide on the feelings to be associated with the brand.
How would the brand come across to people, what emotions come to people's mind on their interaction with the brand. Do they feel happy, elated, excited, amazed, surprized etc etc when they get the brand in their lives.
We work meticulously on the identity of the brand, colour association, voice & tonality and other traits that define the brand.
There is a paradigm shift in terms of how people shop. People today shop digitally. They are Digital Shoppers: they research, compare,
negotiate better deals & purchase using the internet. Therefore for a modern marketer, it's important to catch & keep these Digital Shoppers.
We understand the modern shoppers digital touchpoints - social, web and mobile and empower brands & retailers to communicate more efficiently with the shoppers.
We create world class shopper experiences by integrating experiential technology like RFID, QR Code, Augmented Reality,
Interactive Dispensing Solutions, IR Sensors etc with the traditional shopper marketing solutions.
Brief : To create a differentiated store in an already cluttered IT/Mobility category in Delhi Market.
Store design which helps to establish the brand as a high end gadget store in the highly competitive IT retail space.
Design Objective : Clutter free design that provides an aspiration connect to the shopper and positions the store as the
final destination store for high end technical gadgets.
Store Theme : Future Forward – Store offers futuristic technologies to forward thinking people.
Also selected as the brand name for store.
Use of white and green color to create space and depict a cleaner and greener future
Life is a bloom along with nature depicted through specially designed in-store display shelves.
Create distinction through innovative & unique category headers in place of regular category nomenclatures.
Category : Super Store – Staples, Groceries, Personal Care, Ready to Eat
Brief : To design an express format modern trade retail store in Mohali market which is dominated by a strong Mom & Pop (Kirana)
presence but also boasts of rich neighborhood.
Design Objective : Design should break away from butt & brush style of Indian Shopping and create warmth and good in store ambience for
easy and comfortable shopping.
Store Theme : Extra Easy – Store promises to Give Extra Value to the customer through discounts and competitive
pricing and create conducive in-store atmosphere for Easy and Comfortable shopping. Also selected as the brand name for Store.
Use of primarily food and earthen colors throughout the store.
Replaced white shelves with coloured shelves to break the monotony of usual supermarkets and make the store look interesting.
Stylized Category Breakers with Category Graphics used throughout the store.
Brief : To design a one of its kind, flagship Gaming Experience store with a mini party area for parties and small get together.
Design Objective : Design should attract young students & professionals who are gaming enthusiasts for a world class gaming experience which
triggers buying behaviour. The party area within the store should create a disruption but blend with the overall store design.
Store Theme : Paradox – Contradiction between reality and virtuality. Games are Un-Real but gamers associate heavily as real & are emotionally
attached. Gamers usually live in their own virtual world. Also selected as the brand name for Store.
Use of Black & Grey color inside the store for an overall sci fi or adventurous look.
Designed In- Store graphics that personifies the paradox theme.
Unstructured ceiling with lights hanging from top to create rustic store look & feel.
Wall Panels that look 3 dimensional to guest/customer.
Bright & Colourful party area for distinction from the store & create warmth for party guests.
Brief : To give a digital connect and virality to on-ground activation at the pavilion.
RFID –Facebook Integration for 10 car models
Hyundai Elantra Launch
Brief : To give a digital connect for onground launch of premium sedan Elanta and make the 360 degree campaign viral
Solution : Facebook Photobooth where the visitor appears in the Elantra print commercial as a model and the picture is shared on his facebook wall, REALTIME.
Hyundai ICC Trophy Fan Parks
Brief :: To create digital engagement at Fan Parks across India where mathches were beamed live
Solution : Visitors can experience the ICC trophy live in their hands through Web based Augmented Reality. Their picture , holding the trophy was published on their facebook wall in Hyundai promotional template.
Brief : Hero one is the first customer based concept store in the cycles industry which focuses on the customer and his needs
of cycling, this concept will enrich the lives of cycling enthusiasts by providing them with great product backed, with Exceptional service
based on hte their need, End customer is the key here.
Store size: Approx 600 - 1000 Sq Ft.
Location: Metro, Tier 1, Tier 2, Tier 3. (Only High Street - No malls)
Average Walk-in Expected per day: 15-20
The above brands categories are placed in decreasing margin and price points.
Display area will be segregated based on Brand and Category and should have 50-70 SKU for display.