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connect @ path to purchase
Retail Design
We offer insight led retail design solutions. Our design disciplines include Store Design, Shop in Shop, POP Design, Visual Merchandising, Window Displays etc.
Shopper Marketing
The core of Shopper Marketing is Shopper Insight. We guide the brands and retailers to be in the Shoppers consideration set on their Path to Purchase.
Brand Design
Design is at the heart of everything we do. As a creative design agency we specialise in brand strategy, brand design, and brand identity services.
Digital Marketing
We integrate shopper insights with digital medium to create indelible On-Ground and In-Store Shopper / Customer experiences.
wifi
Brand Design
cms
Shopper Marketing
resorts and cafes design
Exhibit design

know us

Know Us

We are a full service Retail Design, Digital and Shopper Marketing agency. We help brands and retailers connect with shoppers in their "Path to Purchase".

Led by Shopper Insights we deliver path breaking design solutions at point of sale. Our strength lies in our 360 degree approach starting from creative excellence, ideation, technology innovation, to execution and integrating them into a compelling & unified marketing story to catapult your brand.
We also integrate experiential technology like Augmented Reality, QR Codes, RFID & sensor based technology to create world class in-store and on-ground customer and shopper experiences.

Interested to know more. Let's explore how we can help you connect with your Shopper's Path to Purchase.
Management Team

PRANSHU SRIVASTAVA

Head of Business

MANAV SHRIVASTAV

Head of Strategy
  • follow us

Values

At FireArc "PRIDE" forms the base of our value system. We believe that PRIDE is a sense of one's own dignity and value.

Passion

We are passionate about creating winning ideas.

Responsibility

We take responsibility in delivering results for our clients. We believe in doing the right things in a responsible manner to achieve the desired result.

Ideation

Ideation is the core of our services & solutions. No one understands your business better than you but we specialize in portraying your business ideas in our special creative way.

Design

Design Excellence is our sole mantra. Our designs are innovative but practical. With decades of operational experience behind us we know what it takes for a design to work & succeed.

Ethics

Ethics is one of foremost value that we never let go. We abide by a very strict code of conduct and as your marketing partners we maintain highest level of confidentiality & integrity.

services

Retail & Exhibit Design

Retail Design : Retail Design is the foundation stone towards creating a retail brand. We understand that a retail brand is different from a product brand. It's a promise conveyed to shoppers/ customers by everything they observe. It encompasses thoughts, feelings, associations and expectations a shopper/customer experiences when exposed to it. Our team of design experts believe that retail design is not just one discipline but a combination of many design disciplines like Space and Architectural Design, Graphic Design, Industrial Design and Product Design. We believe that a good retail design should help in telling the brand story better & make way for easy & comfortable shopping experience.

Exhibit Design : We have a visitor and brand centric approach to Exhibit Design. The design should be in line with brand communication and exuberate the core values of the brand and specific communication if any .Our Exhibition Design Services Include:- Concept | Design (3D Elevations) | layout, Elevation and Service Drawings | Fabrication and Lighting | Maintenance
retail design
  • Shop in Shops
  • Store Design
  • Fixture Design
  • POS/POP Design
  • Signage Services
  • Retail Design Manual
  • Retail Identity Manual
  • Store Construction Manual
  • Concept
  • Design (3D Elevations)
  • Layout, Elevation and Service Drawings
  • Fabrication and Lighting
  • Maintenance

shopper

Shopper Marketing

We believe that the core of Shopper Marketing is Shopper Insights. We lay the foundation of our discussions and solution on insights and behavior. We have spent hours in observing humans as shoppers from different regions across different formats with child like enthusiasm and brainstormed in studio how we can make their life easy. In our solutions we prepare a heady concoction of brand communication and shopper's visual association with the brand cues. With our experience of over 13 years in the industry we ensure that our solutions are not only just talked about and seen but help connect the brand with the shopper.
shopper marketing
  • Shopper Research
  • Points of Sales Communication Strategy
  • Communication Design
  • Launch @ Points of sale
  • In-Store Promotions
  • Automated Sampling
  • Packaging
  • Retail Merchandising Manual
  • Retail Identity Manual
  • VM Manual

brand

Brand Design

Designing a brand is like creating and nurturing a baby, giving him the intrinsic nature and character. We design the looks and associated attributes of the brand ,taking care how the brand looks different in this hugely competitive world We decide on the feelings to be associated with the brand.
How would the brand come across to people, what emotions come to people's mind on their interaction with the brand. Do they feel happy, elated, excited, amazed, surprized etc etc when they get the brand in their lives. We work meticulously on the identity of the brand, colour association, voice & tonality and other traits that define the brand.
brand design
  • Brand Identity
  • Retail Identity
  • Positioning
  • Brand Colleterals
  • Packaging

digital

Digital Marketing

There is a paradigm shift in terms of how people shop. People today shop digitally. They are Digital Shoppers: they research, compare, negotiate better deals & purchase using the internet. Therefore for a modern marketer, it's important to catch & keep these Digital Shoppers. We understand the modern shoppers digital touchpoints - social, web and mobile and empower brands & retailers to communicate more efficiently with the shoppers. We create world class shopper experiences by integrating experiential technology like RFID, QR Code, Augmented Reality, Interactive Dispensing Solutions, IR Sensors etc with the traditional shopper marketing solutions.
digital marketing
  • Online Content Management for Digital Signage
  • Wifi Poster
  • Web Strategy
  • E-Commerce
  • SEO / SMO
  • Social Media Marketing
  • Web & Mobile Apps

el

Elecom

Category : IT & Phone Accessories
Brief : Create a flagship store design for a premium Japanese Computing and Mobility accessories major
Design Objective : Create a buzz in the Indian market for such high end accessories and inform people that your mobile and laptop accessories can be as stylish as your designer wardrobe.
Store Theme : Future Forward – Store offers futuristic technologies to forward thinking people. Also selected as the brand name for store.
Substantiation
  • Awakening people to something which they always wanted to have. Making people break free from the regular
  • Something which is not regular, but a notch above
  • Something for people of good tastes in lifee
  • A Lifestyle Statement depicted through a uniquely designed show window.
  • Store Concept
  • Store Design
  • Store Fabrication
Elecom
Elecom
Elecom
Elecom
Elecom

gl

Global IT Lifestyle Retail

Category : Computing, Cameras, Mobiles, Gaming, Accessories
Brief : To create a differentiated store in an already cluttered IT/Mobility category in Delhi Market. Store design which helps to establish the brand as a high end gadget store in the highly competitive IT retail space.
Design Objective : Clutter free design that provides an aspiration connect to the shopper and positions the store as the final destination store for high end technical gadgets.
Store Theme : Future Forward – Store offers futuristic technologies to forward thinking people. Also selected as the brand name for store.
Substantiation
  • Use of white and green color to create space and depict a cleaner and greener future
  • Life is a bloom along with nature depicted through specially designed in-store display shelves.
  • Create distinction through innovative & unique category headers in place of regular category nomenclatures.
  • Brand Identity and Design
  • Store Concept and Design
  • Store Fabrication
Future forward
Future forward
Future forward
Future forward
Future forward

ex

Extra Easy

Category : Super Store – Staples, Groceries, Personal Care, Ready to Eat
Brief : To design an express format modern trade retail store in Mohali market which is dominated by a strong Mom & Pop (Kirana) presence but also boasts of rich neighborhood.
Design Objective : Design should break away from butt & brush style of Indian Shopping and create warmth and good in store ambience for easy and comfortable shopping.
Store Theme : Extra Easy – Store promises to Give Extra Value to the customer through discounts and competitive pricing and create conducive in-store atmosphere for Easy and Comfortable shopping.
Also selected as the brand name for Store.
Substantiation
  • Use of primarily food and earthen colors throughout the store.
  • Replaced white shelves with coloured shelves to break the monotony of usual supermarkets and make the store look interesting.
  • Stylized Category Breakers with Category Graphics used throughout the store.
  • Brand Identity and Design
  • Retail Store Concept
  • Retail Store Design
Extra Easy
Extra Easy
Extra Easy
Extra Easy
Extra Easy

pdx

Paradox

Category : Gaming Experience Store, Gaming Consoles & Accessories
Brief : To design a one of its kind, flagship Gaming Experience store with a mini party area for parties and small get together.
Design Objective : Design should attract young students & professionals who are gaming enthusiasts for a world class gaming experience which triggers buying behaviour. The party area within the store should create a disruption but blend with the overall store design.
Store Theme : Paradox – Contradiction between reality and virtuality. Games are Un-Real but gamers associate heavily as real & are emotionally attached. Gamers usually live in their own virtual world.
Also selected as the brand name for Store.
Substantiation
  • Use of Black & Grey color inside the store for an overall sci fi or adventurous look.
  • Designed In- Store graphics that personifies the paradox theme.
  • Unstructured ceiling with lights hanging from top to create rustic store look & feel.
  • Wall Panels that look 3 dimensional to guest/customer.
  • Bright & Colourful party area for distinction from the store & create warmth for party guests.
  • Brand Identity and Design
  • Retail Store Concept
  • Retail Store Design
Paradoxy
Paradoxy
Paradoxy
Paradoxy

N

Nikon Shop In Shop

Brief : To design a modern sleek looking Shop in Shop unit for Camera/Durables Stores.
To use AIO/LCD screen to view the images captured live
Concept : Emotions/Feelings associated with Photography
  • Soft
  • Tender

  • Making a Design Shift from being bold and overpowering to a soft, sleek and more contemporary feel.
  • To accentuate the pre-purchase feel we use aspirational associations in the form of VM props at appropriate places.
  • Shop in Shop Design
Nikon
Nikon
Nikon

Fs

Food Lovers Ghana

Brief : Creating awareness & excitement amongst the Customer(Dealer/Retailer) and visibility and recall for consumers in Ghana Market for "Special Brand" of Rice
Approach : Visual Communication in Traditional Retail and wholesale channel that can ensure good visibility and induce INQUIRY and TRIALS
Creative Strategy:
  • Since it is the first initiative we recommend it to keep things simple and have a general Merchandising campaign ensuring coverage of some 200 outlets
  • In the second round onwards we can have campaign specific communication based around events and rewards
  • Highlighting of visibility and messaging at all the touch points to establish the following
  • Logo and the Pack
  • Brand Background Color
  • Model
  • Brand Patterns
  • Point of Sale
  • Brand Strategy
  • POS Collateral Design and Implementation
  • Shopper Marketing Consultation
  • Website Design
Foodlovers
Foodlovers
Foodlovers
Foodlovers apron
Foodlovers T-shirt

mpb

McWins Paint Brushes

Brief : To create a premium brand in a low involvement category of paint brushes.The market is inundated by unorganized players
  • Logo Design
  • Collaterals Design
  • Web Design
  • POS Design
  • Packaging Design
Miebrush
Miebrush
Miebrush
Miebrush
Miebrush

H

Hyundai

Hyundai Buzz at Auto Expo 2012
Brief : To give a digital connect and virality to on-ground activation at the pavilion.
Solution
  • RFID –Facebook Integration for 10 car models
  • Facebook Photobooth
  • Tweet Terminal
  • Cheer Terminal.
Hyundai Elantra Launch
Brief : To give a digital connect for onground launch of premium sedan Elanta and make the 360 degree campaign viral
Solution : Facebook Photobooth where the visitor appears in the Elantra print commercial as a model and the picture is shared on his facebook wall, REALTIME.
Hyundai ICC Trophy Fan Parks
Brief :: To create digital engagement at Fan Parks across India where mathches were beamed live
Solution : Visitors can experience the ICC trophy live in their hands through Web based Augmented Reality. Their picture , holding the trophy was published on their facebook wall in Hyundai promotional template.
  • RFID Facebook Integration
  • Facebook Photobooth
  • Digital Customer Engagement
Hyundai
Hyundai

NV

New Vogue

New Vogue- 5th Gear Gadget Stores, Bangalore
Brief : To design a youth centric gadget store to connect with the target audience
Concept : Keep the design simple and clutter free
  • This brings down costs by cutting on material wastage and production time
  • Straight cuts for maximum space utilization
  • No overpowering structures, interiors heavy lighting to intimidate the customer.

  • • It is “Welcome All�?
    • It is “not expensive�?
  • Retail Store Concept
  • Retail Store Design
New Vogue
New Vogue
New Vogue
New Vogue
New Vogue

clients

Clients

reach us

get in touch !
Drop Your Message
Head Office
Eco Towers, Plot A-14, Sector 125, Noida ,Near Amity University
Contact Numbers
+91 9811315396  /  +91 9540685022
Write to Us

Wipro

Wipro Consumer Care and Lighting Division

Brief : To design a point of sale display for new brand of LED downlighters by the name of “Cleanray�? for General Trade
Concept : These downlighters make up Aspirational Ceiling Design in home and offices.
  • Design and Fabrication
wipro
wipro

Airtel

Airtel Money

Brief : To design clutter breaking POS elements for Airtel Relationship Centres and Merchant Establishment by Identifying communication opportunities at these places.
  • Concept
  • Design
airtel
airtel flange
airtel poster
airtel kiosk
airtel

Filli

Filli Deli

Brief : To design a Quick Service Restaurant in the health segment. Target Audience Fitness conscious office executives.
Menu : Salads, Sandwiches, Wraps, Smoothies.
  • Design
  • Menu Engineering
  • Kitchen Consultancy
Filli Deli
Filli Deli
Filli Deli

usha

Usha

Brief : To design the USHA Exclusive store in Rural and Semi Urban centres across India.
Approach : To propose a unique distinct store front identity. Distinct categorisation inside the store.
  • Concept and Design
Usha
Usha
Usha
Usha
Usha

dolce

Dolce Gelato

Brief : To design an exclusive QSR for Dolce Gelato…the QSR to have subtle European feel.
  • Concept and Design
Dolce Gelato
Dolce Gelato
Dolce Gelato
Dolce Gelato
Dolce Gelato

surya

Surya Care

Brief : To design a 500 sq mtrs of stall for launch of 8 global brands in personal care and health categorys.Provision for Business Area, Press Area and product display area in IITF 2011, New Delhi
  • Design and Fabrication
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care
Surya Care

cesi

CESI Bangalore

Brief : To fabricate a 24 sq mtr of stall designed for Italian consulting and testing company in Elecrama, 2014 in Bangalore
  • Fabrication
cesi bangalore
cesi bangalore
cesi bangalore
cesi bangalore
cesi bangalore

ptv

PTV Group

Brief : To design a 24 sqmtr of stall area for PTV Group Germany, in town planning and traffic management category
  • Design
ptv group
ptv group
ptv group
ptv group
ptv group

HlS

HLS Global, Japan

Brief :

1.     A 40 sqm stall to house 5 brands(companies) in the Solar Energy Space

2.     Idea was to keep the ambient design neutral to do justice will all brand saliency

3.     Keep the design simple, straight cuts and very sleek

4.     The design should be idiot proof and can be delivered in 3-4 days production time

  • Design
ptv group
ptv group
ptv group
ptv group
ptv group

Hero

Hero Cycle

Brief : Hero one is the first customer based concept store in the cycles industry which focuses on the customer and his needs of cycling, this concept will enrich the lives of cycling enthusiasts by providing them with great product backed, with Exceptional service based on hte their need, End customer is the key here.
Specification
  • Store size: Approx 600 - 1000 Sq Ft.
  • Location: Metro, Tier 1, Tier 2, Tier 3. (Only High Street - No malls)
  • Average Walk-in Expected per day: 15-20
  • The above brands categories are placed in decreasing margin and price points.
  • Display area will be segregated based on Brand and Category and should have 50-70 SKU for display.
  • Concept
  • Design
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle
Hero Cycle